Rabia Zafar – Outreach Executive (Incubation)
Rabia is a digital marketer with a passion for social media marketing. She has more than 6 years of experience as a social media manager, creating strategies to boost visibility and engage customers and clients. Rabia worked as a digital marketer at American TelePhysicians, where she led campaigns and projects across a range of social media channels, producing engaging content, analyzing usage data, building client relationships, and facilitating customer service. She also curated digital designs for social media and pay-per-click (PPC) campaigns.
As a social media manager at the University of Central Punjab, Rabia enjoyed developing a distinct online presence by attracting a high number of internet followers through social media channels such as Facebook, Twitter, YouTube, and Instagram. As a freelancer, Rabia has worked on a variety of projects, from social media to print designs, brand identities, billboards, and event branding campaigns. Rabia helps brands reach their marketing goals, communicate with customers, expand, and grow.